Rakesh Seth Strategic Management Consultancy

Rakesh Seth Strategic Management Consultancy

A management practitioner with partnerships with leading company in handling govt relations and corporate affairs , legal advisors and company with wide experience in setting up distribution networks throughout India. Hands on experience in labour and other operational compliances. Written a book “ Creating customer delight “ (Sage)

Personal Experience

- A management graduate from Bajaj Institute , Bombay (1980) preceded by Economic Honours from St. Stephens College, Delhi – consistently in the academic merit list.

- 30 years of general management, marketing and sales experience with Pepsi (3 years including Country Manager, Sri Lanka), Nestle (16 years including Head of Exports, Nestle India and 2 years Business Manager in UK) and 11 years as Managing Director of Finedge, a marketing processes outsourcing company I founded.

- Experience includes successfully doing business in India working with a conservative Swiss MNC (Nestle),an aggressive American MNC (Pepsi) and as an entrepreneur in the startup and growth phases of a marketing services company. It includes doing business in Western and Eastern Europe and in the domestic and export domains.

- Experience includes :
*Successfully repositioning Nestles Milkmaid sweetened condensed Milk from a whitener to a dessert ingredient through integrated marketing.
*Conceptualising, planning and launching Nestle Everyday dairy whitener which pioneered the dairy whitener category of milk powders in India.
* Developing fruit and vegetable variants for Nestle Cerelac weaning food which together with the launch of refill packs and a re-alignment of more effective promotional spend resulted in market share of Nestle increasing from 58% to 78% in 2 years.
*Packaging ghee hitherto sold in bulk in Everyday branded consumer packs thereby improving profits by 10 %.
*Setting up export dept which within three years was given a trading house status by the govt of India with sales to both Allied companies ( transfer pricing) & third parties.
* Setting up in an alien market- the UK – a new business unit of importing ethnic Asian specialities from Nestle factories in Asia and marketing them in the UK. Achieved a turnover of 4 million pounds after 2 years with minimal investment.
*Finalising and implementing the ad and Promotion plan for Pepsi cola including negotiating and signing on cricketer Jayasuriya , holding the Yanni by the Taj concert and running integrated campaigns. Pepsi cola share increased by 2% that year.
*Standardising the jute bag packaging for Pepsi Seasons Harvest Rice resulting in better quality at a 4% lower cost.
* Founded Finedge as a marketing process outsourced company and clients include besides Nestle and Pepsi, Vodafone, Microsoft, LG, Nokia, Brittania, Hewlett Packard, Standard Chartered Bank, Citifinancial and ITC. For more details please refer to our web site www.finedgeindia.com.